Welcome #1 — Why Cash Doesn’t Matter—Cashflow Does ➡️
- FAM
- Oct 29
- 3 min read
The core idea in one sentence
Having cash reassures you today, but having cashflow frees you every day. Cash is a photo 📸, cashflow is a video 🎬.
Cash vs. Cashflow: the difference that changes everything
Cash = Amount available at time T (your bank account).
Cashflow = Net, recurring inflow (daily/weekly/monthly).
Consequence: cash runs out, cashflow renews. 🔁
Why cash misleads you (and creates false security) 😶🌫️
Non-renewable: every expense reduces it.
Non-scalable: nothing guarantees there’ll be more tomorrow.
Non-valued: investors buy flows, not balances.
Non-predictive: you can’t steer without a regular cadence.
The 5 laws of cashflow (carve these in stone) ⚖️
Predictability: better €3,000/month certain than €30,000 once.
Recurrence: subscriptions, rent, framework contracts > one-off deals.
Scalability: the lower your marginal cost, the more you can multiply.
Liquidity: steady inflows reduce treasury stress.
Valuation: an asset’s value = multiple × cashflow (not multiple × cash).
Mini case studies (realistic & telling) 📊
Case 1 — One-off cash: you collect €50,000 today. In 6 months, balance could be €0. Resale value: near zero.
Case 2 — Recurring cashflow: you generate €2,000/month with 40% net margin.
Annualized: €24,000 net/year.
Exit value (small business 2–5×): €48,000 to €120,000.
Monthly flow creates capitalizable value.
Express rule: €1/day of cashflow = €365/year.
Target €100/day ⇒ €36,500/year in flow. 📈
The 3 levers to create cashflow this month ⚙️
1) Assets that pay (Investing)
Rental real estate (net rents), dividends, interest, royalties.
KPI: cash-on-cash, vacancy, recurring CAPEX.
2) Recurring revenue (Business)
Subscriptions (SaaS, communities), maintenance contracts, recurring affiliate deals.
KPI: MRR, ARPU, churn, LTV, CAC payback.
3) Optimization & arbitrage (Active economy)
Turn costs into revenue (cards, B2B cashback, partner programs).
KPI: monthly savings converted into invested flow.
OPERA method (signature) to take action 🎯
Objective: “€2,000/month in cashflow within 90 days.”
Plan: 3 sources × €700/month (e.g., MRR, rent, affiliation).
Execution: 10 meetings/week, 1 core offer, 1 payment system.
Report: weekly review (MRR, churn, margin, collections).
Adjustment: cut what leaks, boost what pays.
GRG framework: Gain – Risk – Guarantee 🛡️
Gain: target the net flow (€/month).
Risk: where it can leak (churn, defaults, dependency).
Guarantee: how to neutralize (deposit, collateral, insurance, multi-sources).
“I only invest in what I can neutralize.”
“30 days to cashflow” checklist ✅
Set a monthly target (e.g., €2,000).
Choose one recurring offer (not five).
Write a clear promise + checkout page.
Install recurring billing (Stripe/GoCardless).
List 100 prospects (Dream 100).
Send 3 messages/day (your best channel).
Add a limited-time trial/bonus.
Set up follow-ups (CRM + automated nudges).
Weekly review of KPI (MRR, churn, margin, CAC).
Double what works, cut the rest.
Common mistakes to avoid 🧨
Chasing hits instead of contracts.
Selling 10 different offers (dilution).
Forgetting hidden costs (support, defaults, maintenance).
Ignoring churn (the bucket leaks).
Delaying collections (customer credit = anti-cashflow).
How LeCashflow helps—concretely 🚀
Business: qualified network + scripts + meetings for recurring contracts.
Investing: deals, tools & methods for assets that pay.
Travel: perks & arbitrage to lower costs and reallocate into flows.
Goal: put you on a cashflow rail and scale cleanly.
Join the community, choose one cashflow source, and launch your first recurring payment this week.
